Brendan is the founder of smartass undies. A quirky niche brand that produces wearable rememberables, underwear with motivational messages on the backside to help keep the mind on track with what's most important in life.
Brendan's is an Occupational Therapist by trade with over 20 years experience supporting people with a disability, and a martial artist for over 30 years. He infuses principles and philosophy from both into smartass undies.
smartass undies set up camp to serve those that seek to improve their everyday condition, who have a taste for a meaningful and purposeful life, but, sometimes need a little prompt to come back to what really matters.
Brendan's drive is to grow smartass undies as brand that supports people and the planet. Blending age old wisdom with a little cheeky humor to create unconventional tools for motivation, and using organic and recycled materials to engineer high performance fabrics that are gentle on the skin and gentle on the planet.