Contrary to popular belief, marketing is not about a snappy tagline or fancy logo; it's about crafting a story between your customers and your product. As someone who is tasked with championing your company’s message, you need to craft a narrative that hooks and engages your audience, making them invested in your brand's story. To do this, you must unleash your storytelling superpower. This means you must:
• Identify your brand’s storytelling archetype so you can craft the right narrative and engage the right customers.
•. Discover how to translate your customer’s problems, needs, and pain points into a central conflict that will drive your brand story.
• Develop a riveting conclusion for your brand story, so you can close more clients and drive more sales.