Unleash Your Brand's Storytelling Superpower (no capes or boots required)

A talk by Gabriela Pereira
Founder, DIY MFA

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About this talk

Contrary to popular belief, marketing is not about a snappy tagline or fancy logo; it's about crafting a story between your customers and your product. As someone who is tasked with championing your company’s message, you need to craft a narrative that hooks and engages your audience, making them invested in your brand's story. To do this, you must unleash your storytelling superpower. This means you must:

• Identify your brand’s storytelling archetype so you can craft the right narrative and engage the right customers.

•. Discover how to translate your customer’s problems, needs, and pain points into a central conflict that will drive your brand story.

• Develop a riveting conclusion for your brand story, so you can close more clients and drive more sales.

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Storytelling Superpower: Bundle of Awesome

Sign up with your email to get a bundle of awesome FREE goodies. The bundle includes slides from the session, a cheat sheet, and an in-depth article, so you can understand your story archetype and harness the power of storytelling for your brand.

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